US, UK, CA & AU — I've run growth across all four, and none of them reward the same playbook.
The Method:
Waste First, Then Scale
Most Amazon accounts waste 20–30% of their ad spend on search terms that never convert.
I eliminate wasted spend first, then reinvest that budget into the campaigns that generate profitable growth.
That's how profitability improves before ad spend increases.
I Don't Guess. I Read Every Search Term.
Proven Results
1,200+
Campaigns Managed
45%→26%
ACoS Reduction
$400K+
Monthly Ad Spend
Catalog Power
Successfully onboarded 1.5M+ SKUs, managing high-velocity inventory with precision.
$10M+
Annual Scaled Revenue
Catalog Power
Successfully onboarded 1.5M+ SKUs, managing high-velocity inventory with precision.
Bestseller Rank Wins
Improved bestseller rank (BSR) to 1st page across competitive categories.
CTR Optimization
Advanced creative A/B testing improved CTR from 0.39% to 0.76%.
Conversion Lift
Improved conversion rate by 24% through offer, creative, and funnel optimization.
Profit Expansion
Increased net profit by 32% while maintaining sustainable ad spend and healthy margins.
ADVERTISING & GROWTH
Amazon Advertising (PPC)
Ad spend as your most predictable growth lever, not your biggest question mark.
Complete Account Management
One operator owning ads, listings, content, and strategy — working together, not in silos.
Amazon is all I do — seven years of it, across the US, UK, Canada, and Australia.
What I Do
BRAND & CONVERSION
Listing Optimization
Listings built to sell, not just describe. Better rankings, more organic sales.
A+ Content, Brand Story & Store
A storefront that earns a first-time buyer's trust. Premium brand presentation that lifts conversion.
STRATEGY & EXPANSION
Zero-to-One Launch
The right strategy from day one, before you burn budget correcting mistakes.
International Expansion
New marketplaces without repeating the learning curve.
Strategic Advisory
An outside read for teams running Amazon in-house.
Meet
Vipul Gupta
I don't sell Amazon services. I build Amazon businesses that generate more revenue.
Over the past 7+ years, I've managed Amazon advertising for a Newsweek #1 ranked U.S. brand and a Top 100 Amazon seller, helping brands grow across the US, UK, Canada, and Australia.
My work goes far beyond campaigns and listings. Every decision starts with one question:
"What creates the biggest revenue impact for this business?"
Because success on Amazon isn't measured by how much work gets done—it's measured by how much your business grows.
Every strategy I recommend is something I'd implement if I owned the brand myself.
Vipul Gupta
How I Work
01
Discovery Call
Understand your business, goals, and where growth is getting stuck.
02
Audit
I go deep—reading your search-term reports line by line, the same way I examine your listings, operations, and margins. If there's a leak, I'll find it.
03
Growth Plan
A prioritized roadmap—what to cut, what to scale, what to fix. Nothing changes until we agree on the plan.
04
Execute & Scale
I cut waste first, then scale the winners. Profitability improves before ad spend increases.
02
Audit
I go deep—reading your search-term reports line by line, the same way I examine your listings, operations, and margins. If there's a leak, I'll find it.
05
Review & Refine
Monthly reporting—what changed, what it earned, and what we improve next.
03
Growth Plan
A prioritized roadmap—what to cut, what to scale, what to fix. Nothing changes until we agree on the plan.
04
Execute & Scale
I cut waste first, then scale the winners. Profitability improve before ad spend increases.
05
Review & Refine
Monthly reporting—what changed, what it earned, and what we improve next.
In Their Words
“
The first thing that stood out to us was the way Vipul approaches problems. Every recommendation was backed by clear thinking, attention to detail, and thorough due diligence. It gave us confidence that decisions weren't being made on assumptions, but on what was best for the business.
“
We genuinely believed our Amazon Canada advertising was performing well until Vipul took over. Looking back, we realized how much opportunity we had been leaving on the table. The improvements weren't flashy - they simply made the account perform the way it should have all along.
“
What I appreciate most is that Vipul never looks at Amazon as a collection of separate tasks. Every recommendation considered the bigger picture. The improvements weren't limited to ads or listings - they came from improving the entire customer journey.
“
Launching Amazon Australia was a major milestone for us, and it wouldn't have gone as smoothly without his coordination. He kept everything moving, brought structure to the process, and helped us launch successfully from day one.
“
One of Vipul's biggest strengths is communication. Even complex ideas are explained in a way that's practical, easy to understand, and straightforward to execute. That made it much easier for our team to move quickly.
“
His understanding of consumer psychology and buying behaviour influenced everything from our Brand Store to our product pages. The improvements weren't based on trends - they were based on how customers actually make buying decisions.
“
The first thing that stood out to us was the way Vipul approaches problems. Every recommendation was backed by clear thinking, attention to detail, and thorough due diligence. It gave us confidence that decisions weren't being made on assumptions, but on what was best for the business.
“
We genuinely believed our Amazon Canada advertising was performing well until Vipul took over. Looking back, we realized how much opportunity we had been leaving on the table. The improvements weren't flashy - they simply made the account perform the way it should have all along.
“
What I appreciate most is that Vipul never looks at Amazon as a collection of separate tasks. Every recommendation considered the bigger picture. The improvements weren't limited to ads or listings - they came from improving the entire customer journey.
“
Launching Amazon Australia was a major milestone for us, and it wouldn't have gone as smoothly without his coordination. He kept everything moving, brought structure to the process, and helped us launch successfully from day one.
“
One of Vipul's biggest strengths is communication. Even complex ideas are explained in a way that's practical, easy to understand, and straightforward to execute. That made it much easier for our team to move quickly.
“
His understanding of consumer psychology and buying behaviour influenced everything from our Brand Store to our product pages. The improvements weren't based on trends - they were based on how customers actually make buying decisions.